Wine is pure pleasure. That's really as basic as it gets. However, like most anything, the more you appreciate it, the more pleasurable it is. And the great thing about wine is that you can take the learning process at your own pace. Whether it's a passing hobby or a consuming passion, there is so much to learn about wine, so many different varieties and styles.

Learning leads to deeper appreciation. When you can begin to taste the complexities of wine and discern all their layers, when you learn what wines make certain foods come alive, wine becomes your best dinner companion. Wine is a fun, social, and a consistently new adventure in every bottle, every year.

Once you know what you like, you can make smarter choices about buying wines. A great way to start exploring wine is to join a wine of the month club (we recommend ours, of course) and receive wines that have been carefully selected by experts every month. It's a great way to explore new and unique wines and it removes the burden of shopping down those endless aisles in your local wine shop.

As you develop your palate, you can delve further into wine by learning more about your favorite wineries and winemakers. You can follow the careers of your favorite winemakers so that you can continually experience wines that you appreciate the most. You can start right now with our winemaker interviews.

Don't be surprised if your tastes change often! One month you may long for a dark and serious Cabernet, and then suddenly, the next thing you know, you only crave Pinots. This is the beauty of wine. It is an endless journey in which you will certainly never be bored.